East Fork Ceramics is dedicated to creating beautiful, functional, and long-lasting pottery, all while fostering a culture of kindness and respect within their community. Originating as a small pottery operation on a small farm in North Carolina, the company has undergone an impressive evolution. Transitioning from grassroots sales to a thriving enterprise, East Fork maintains its commitment to accountability as a Certified B Corporation and continuously strives to better serve its employees, customers, suppliers, communities, and the environment.
East Fork approached us wanting to enhance their website’s conversion rates and increase organic search traffic. Their objectives included driving sales of pottery and home goods as well as increasing newsletter sign-ups and social media followers indirectly through enhanced organic traffic. Our mission was to increase brand visibility and attract new customers by optimizing East Fork’s website for targeted, high-intent searches.
We conducted a comprehensive website audit for East Fork, identifying technical errors and areas for SEO optimization. To meet our objectives, we addressed challenges including improving product page accessibility and optimizing the user journey through streamlined landing and collection pages and a more efficient checkout process. This involved implementing SEO improvements to optimize on-page elements and providing customized SEO-rich content recommendations. Overall, our SEO strategy focused on fixing technical errors to boost search engine visibility and provide a user experience that aligned with the company's business objectives.
53% increase in impressions
50% increase in organic clicks
4.22% conversion rate (from 1.60%)
