We need more leads but our brand feels dated—rebrand or refresh?
Start with a brand refresh: evolve typography and palette, modernize the logo lockup, and update messaging. Rebrands are costly—prove traction first.
Any hacks to make our case studies less boring?
Lead with the ‘mic drop’ metric in the headline, add scannable pull‑quotes, embed a 30‑second customer video, and close with next‑step CTAs.
Can you guarantee us page‑one rankings in three months?
Run from anyone who says yes. We set KPI ranges based on competitiveness, backlink velocity, and technical health, but SERP guarantees are snake oil.
How many social posts per week is optimal now?
Quality > quantity. Aim for 3–4 high‑value posts, supplemented by Stories/Reels. Consistency beats bursts of content once a month.
We’re debating HubSpot vs. Pardot—what’s the tiebreaker?
HubSpot wins on usability and all‑in‑one features; Pardot excels if you’re already a Salesforce power user. Map your existing stack integrations first.
Our CEO loves long webinars—are people still watching 60‑minute sessions?
Average live watch time is under 18 minutes. Break the webinar into three snackable clips, host Q&A live, and use the full recording as an on‑demand asset.
Can we rank locally in multiple cities without physical addresses?
Leverage city‑specific landing pages with unique testimonials and schema markup. Run localized PPC to earn clicks that reinforce relevance.
Should we gate our whitepaper or make it free for SEO juice?
Offer an ungated summary page for search visibility and keep the full PDF gated behind a light form. You get both rankings and lead data.
Is AI copy going to replace our marketing team?
AI is great for drafts and variants, but humans still win on strategy and brand nuance. Use AI to accelerate iterations and let your team focus on insights and creativity.
Our Meta ads ROAS dropped overnight—what diagnostics come first?
Check for audience overlap, creative fatigue (frequency >3), and any changes in attribution window. Then audit placement breakdowns and pixel firing.
How early should we start holiday campaigns in 2025?
Prime the pixel with evergreen creative by late September, roll out list‑building offers in October, and push promos from November 1. Test subject lines before Black Friday.
We’re a B2B SaaS—does TikTok really belong in our paid mix?
Yes, if you use it for thought‑leadership snippets and repurpose them as ads targeting lookalike audiences. TikTok CPMs are still low and the algo rewards niche expertise.
Our blog traffic is tanking after the latest Google update—help!
Conduct a content decay audit, refresh top posts with 2025 data, add EEAT signals like author bios, and tighten internal linking. Then request re‑indexing through Search Console.
How can we boost our email click‑through rates without sounding spammy?
Focus on a single, clear CTA, segment your list tightly, and make the copy conversational. Test subject lines with verbs upfront and keep buttons high‑contrast but on‑brand.
We’ve got 5 buyer personas—how many landing pages is too many?
One core page per persona + variant sections for campaign hooks is the sweet spot. Anything beyond that fractures data and strains design resources.
