Ledlenser

Ledlenser USA had already made strides in the US market, but they sought to enhance their brand presence and further improve their marketing efforts. They recognized several key areas that, with the right strategic support, could help drive growth and strengthen their position in the competitive market:

• Email Marketing: Their email system needed a refresh to improve engagement, with a focus on creating dynamic templates and automations.
• Paid Media Performance: While their paid media efforts had generated some success, they sought to optimize their ROAS and tie campaigns more closely to their overall marketing calendar.
• US-Relevant Content: Much of the existing content was focused on the German market, and Ledlenser needed to ensure it resonated with US consumers to drive engagement and sales.‍
• Website Conversion: They wanted to migrate to Shopify 2.0 to improve conversion rates, gain access to new features, and maintain their premium brand look and feel.

As an ongoing full-service client, Ledlenser USA benefits from a comprehensive marketing partnership with Good & Gold. We provide continuous support across email marketing, paid media, content creation, and website optimization, ensuring a cohesive and consistent strategy that drives their growth in the US market.

1. Email Marketing Redesign:
   We built a completely new email design system from scratch, transforming their outdated templates into modern, engaging tools for customer communication. Our ongoing services include:some text
   • Cleaning and optimizing email lists and audience segments.
   • Creating dynamic email templates with promotional and content blocks for more engaging campaigns.
   • Managing marketing automations and flows, including welcome sequences and post-purchase follow-ups.
   • Monthly content planning, design, and execution of all email campaigns to ensure relevance and consistency.
2. Paid Media Revitalization:
   Ledlenser's paid media campaigns had plateaued, so we stepped in with a fresh strategy across Google and Meta. We:some text
   • Rebuilt campaigns to align with Ledlenser's marketing calendar, creating a unified omnichannel approach.
   • Focused on driving increased ROAS through targeted, data-driven ad sets across both platforms.
   • Integrated new, US-relevant visual content to ensure consistency across paid ads, email, and social media.
3. Content & Copy Overhaul:
   We revamped their content strategy to better connect with US consumers, providing ongoing support for copywriting and visual content creation. Our services include:some text
   • Copywriting and editing for US-relevant content that resonates with their audience.
   • Producing new visual assets, such as product photography and lifestyle imagery, to keep their social media and marketing efforts fresh.
   • Ensuring brand consistency across all platforms to maintain a premium look and feel.
4. Website Overhaul:
   To improve user experience and conversions, we migrated their website to Shopify 2.0. This provided:some text
   • A more efficient, feature-rich platform that supports the brand's premium look and functionality.
   • An enhanced shopping experience that optimizes product discovery and checkout flow, driving increased online sales.

Through our ongoing full-service partnership, we continue to support Ledlenser USA in achieving its growth and marketing goals, providing the agility and versatility needed to succeed in the competitive US market.

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